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Gambling on Cruise Ships

Online casino gambling is growing in markets all over the world, and now players can even get their internet gambling fix while on vacation. The well-respected Play Cherry Ltd land gambling group has announced the launch of a poker site that is specifically targeted at cruise shippers. The new site will operate on the fast-growing Entraction Poker Network and will be offered to the roughly 25 million yearly cruise ship passengers.

This new online casino poker site is a first for Play Cherry, the company has extensive experience in the land gambling industry – more than forty years actually, and is now joining the millennium by offering internet gambling services. Gambling companies in every sector of the industry are increasingly looking for opportunities to branch into new sectors – and the online casino poker sector is certainly lucrative.

The new Play Cherry.com site is licensed out of Malta and will offer internet poker to players while they are in international waters. The CEO at Play Cherry, Gunnar Lind, remarked on why the company chose to go with Entraction as the Poker Network of choice. He notes, "With more than 40 years' experience of gaming we have high demands on our partners and I am therefore satisfied that Play Cherry Ltd carries out its online venture together with Entraction, a company that offers a superior gaming experience in a secure and regulated environment."

The cruise ship market is certainly a niche market that Play Cherry can easily corner since the major cruise lines currently have no exclusive contracts with any other online casino poker gambling company – in fact this is a niche market that is largely untapped at this point although there is certainly large potential revenue. Play Cherry has the experience in the gambling industry and enough brand recognition to make sure that this latest venture into online gambling sails right into profitability.