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Mobile Online Casinos Cater to Niche

The CEO at Spin3, Matti Zinder has recently commented on the company’s localization business strategy for 2008. Spin3 is a mobile online casino software provider that currently offers some of the top targeted mobile software on the market. Spin3 is associated with Microgaming – a giant in the internet gambling software industry. The association with Microgaming is a huge plus for Spin3 and definitely led credibility to Spin3 when the company was first gaining a foothold in the emerging mobile gambling industry. Spin3 has taken the success over the past year in the European mobile gambling industry and is beginning to implement a localization strategy that focuses on now building Spin3’s presence within niche mobile gaming markets.

Spin3 currently licenses mobile software to numerous online casinos and betting companies that were looking for a way to extend brand recognition and preference into the mobile gambling industry. To that end, Spin3 has been successful. The business plan for 2008 though takes the company to a whole new level and focus. Zinder remarks, "Spin3 understands the importance of localisation to a company's global strategy. We're pleased to be in a position to help our customers conquer the Spanish-speaking markets, and share in their success. The provision of our market-leading suite of casino games in multiple languages is the key to Spin3's continued success in the global mobile gambling market."

Spin3’s market dominance is in part because the Spin3 mobile gaming platform can be easily implemented within any company – the mobile gaming platform is stable and cohesive and recent product releases even allow mobile gaming licenses to customize the platform to adhere to color and branding strategies.