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Successful Aggressive Marketing

The online casino gambling and betting industry is only becoming increasingly competitive, but that hasn’t stopped many smaller companies from finding just the right tactics to build a large and loyal player base. Besides competition within the online casino gambling industry, companies are having an increasingly hard time finding effective marketing campaigns – the average internet user is just too savvy to be swayed by traditional marketing tactics. But non-traditional and guerilla marketing tactics are just what the former CEO of Gamebookers, John O’Malia, is known for using.

Gamebookers is now a part of the well-known Party Gaming, but prior to the Party Gaming takeover, O’Malia built the Gamebookers into a highly successful online casino booking and betting site – and largely through non-traditional marketing. O’Malia is credited with using some of the more classic and reliable traffic-building techniques for the sites as well as a very strong guerilla marketing campaign both through the internet and offline.

O’Malia has a long and varied career in the online casinos gambling industry, and Gamebookers is just one of the companies that he built. O’Malia was also the CEO at Trident Gaming, plc. and developed another successful internet betting company, BetBug. As a testament to O’Malia’s success in the industry, Party Gaming recently announced that O’Malia is now the Chief Games Officer at Party Gaming. Most in the industry predict that O’Malia will do well in the new position because of his familiarity with many of the Party Gaming online gambling products and services.