Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling --- Casino News

What Were they Thinking?

Responsibility is the name of the game in the online casino gambling industry at present – it’s a key component of the UK’s strategy toward tackling the problems in the industry – task the gambling companies with implementing standards of socially responsible behavior. Naturally though, the Gambling Commission, the Advertising Standards Authority, and other agencies are still needed to ensure that companies like Sky Bingo are really taking to heart the idea of “responsible gaming.” A recent blunder at Sky Bingo (and not the first!) has other online casinos and the watchdog groups simply scratching their heads…what was Sky Bingo thinking?!

Sky Bingo’s recent promotion is not the root of the problem but instead the method by which someone in the marketing department chose to advertise the promotion. The exact wording of an email that went out to Sky Bingo online casino gamblers: "You could pay off your credit cards with our fab new promo." The promo lingo leaves a whole lot to be desired and is absolutely 100 percent against the ASA’s codes on advertising for online gambling services. The tagline blatantly implies that gamblers can solve their financial woes by heading to the online casinos and internet bingo sites – that’s a big no-no, especially in light of the global financial crises at the moment.

With online casino gambling on the rise all over the world standards and regulations within the advertising side of the business are essential to ensure that the gambling companies do not exploit the problem and addictive-prone gamblers. Sky Bingo is, needless to say, feeling some of the backlash from that recent promo – it seems as though perhaps a bit more oversight from upper level management would solve problems such as this one.