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Preferring Google

Searchers and online casino gamblers in particular seem to prefer Google over the other search engines according to some recent statistics released by Media Matrix Score. New gamblers to the industry use the search engines to not only research the sites and find fair and safe gambling sites, but to also find specific sites that accept gamblers in their region. Interestingly enough though, the gamblers did not exclusively choose Google to find their favorite online casinos. The recent statistics indicate that the internet gamblers also chose to Yahoo! as the favored search engine – it came in right behind Google.

Google is really the giant in the search engine industry – the company dominates the market. But Yahoo! is definitely a force to be reckoned with. According to the stats, Google brought in 147 million visitors in November. Right behind Google though, Yahoo! pulled in 144 million in online traffic. This is traffic to the search engines for any topic, not just those searching for the internet casinos.

MSN and AOL were bringing up the rear of this golden triangle of search engines. These four companies hold down the top in the SE industry and online casino gamblers from the US market and all over the world flock to these sites to find research and find useful information. Internet gambling companies are also increasingly becoming internet savvy and with the lifting of the Google ban on internet gambling adverts, the industry is only continuing to grow.