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Online Casino Gambling --- Casino News

Pre-Branding Worked

The Italian land and online casino gambling markets have been full of controversy over the past couple of years; in the recent months though the internet gambling market has opened and those company with a foundation already laid are performing quite well. Carlo Gualandri founded a growing and prominent online poker gambling site for the Italian market before the pastime was even legal in the country in anticipation of the legalization. Gualandri’s company, Gioco Digitale proves that smaller brands can do quite well in the online casino gambling industry if they establish a brand name and offer a high quality product.

Although Gioco Digitale will have some tough competition in the newly legalized online poker gambling market when competing with the major companies that have just obtained licenses, Gioco benefits from the fact that the site and brand is already popular and recognizable with internet caisno poker gamblers. Gualandri launched Gioco as a free-play site before the Italian government had come to any firm decisions regarding the online casinos and internet poker gambling sites.

The move into the free-play internet poker has paid off handsomely and the site boasts a fast growing number of concurrent players and large tournament prizes. Because Gioco already had a base of free-money gambler built into the system, the company has been able to tap on those gamblers to now play for real-money and participate in the site’s growing number of tournaments and large prize pools.