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A Master Plan?

Full Tilt is one of the two most popular online casino poker gambling sites in the world. The Full Tilt Poker Network is the second largest, only Poker Stars is larger. New information though has come to light that could provide valuable insight into Full Tilt’s long term growth strategies – or it could indicate something else…but what. The online casino gambling industry is shaking its collective head this week as Nat Arem, associated with exposing the two cheating scandals at Absolute Poker and Ultimate Bet, announced that Full Tilt has been busy this last month with domain name purchases.

Arem, who surely considers himself an informal detective for the online casino poker gambling industry, used DomainTools.com to figure out that Full Tilt Poker has registered more than a dozen domain names related to the land and online poker gambling industries. The domain names are interesting in that many of them are misspelled variations on already popular internet casino poker gambling sites or prominent poker gambling personalities. For example, Full Tilt now owns a variation on the name of its competitor, ansolutepoker.com is only an alphabet letter away from Absolute Poker.

Other examples include the registering of domain names for popular online poker gamblers like Sorel Mizzi (sorelmizzi.net), Adam Levy (adamlevypoker.com) and a slew of similar registrations of either the players name, or the players name with “poker” added to the end as the domain name.

The question is now, why? Perhaps the online casino poker gambling site is looking to use these ancillary sites as a way to direct more traffic directly to the Full Tilt Poker site.