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Mamboing into Action

The popular Entraction internet poker network has announced that one of the networks sites, PokerMambo, is preparing to launch a new online casino and bingo offering for gamblers. Diversification of interests is the name of the game in the industry right now and PokerMambo is one of several sites that will join the trend toward operating internet gambling services in several sectors of the market. The new bingo and online casino gambling sties will launch on the Play ‘n GO gaming platform – a fairly new company to the market that has been receiving very positive feedback.

Play ‘n GO is based out of Sweden and was founded in 2004 and PokerMambo feels that this high speed gaming platform is just the tool needed to attract Latin and South American gamblers to the new online casino and internet bingo offerings. The Entraction network has grown rapidly in the past year and this move by PokerMambo will just increase the brand exposure for the site and thus increase gamblers on the poker site as well as at the online casino and bingo site that are expected to launch soon.

As for the target market of these sites, there has been a lot of talk lately about the potential within the Spanish gambling market and this is an integral part of PokerMambo’s long term plan in the industry. According to Peter Åström, the CEO at Entraction, “The Spanish market is one of our selected target markets and we have recently established a sales office in Madrid.” The new PokerMambo sites are a launching as a joint venture between Goalventures and Prime Time Sport (a Spanish facing sports media company). With the joint experience between the two companies and the support of the Entraction team, the online casino gambling anticipates this new offering will find an instant niche market.