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Fierce Competition Anticipated

The Australian land and online casino gambling and betting market has been the talk of the industry in recent months – new legislation in some of the Australian states has meant some quick changes in the industry and the horseracing industry’s recovery from last year’s equine influenza situation means that some surprises are ahead for the Australian market. IBISWorld research has indicated that the betting markets may seem some real growth in the next year but the lottery, land, and online casinos and gambling companies are in for some declines as competition between the industry heats up at the same time that Australians begin to cinch their belts and slow down on disposable income purchases – this certainly includes gambling at the pokies, betting shops, and land casinos.

The predictions for the horserace and sports betting industries are positive in relation to the coming year, but not so positive after that. The equine influenza means that yes, the betting markets will improve on last year but that won’t hold throughout the tough times facing the Australian economy in the coming years. The same situation is facing the online casinos – gambling is just not a priority for Aussies when it comes down to paying off bills and credit cards versus playing the lottery and the betting on the sports and races.

Angela Kidson, the IBISWorld industry analyst discussing the situation though did sound hopeful for the holiday season. The Aussie land and online caisno gambling industries may certainly see some play in the coming weeks as the holiday spirit leads some gamblers to purchase a lottery ticket or two in hopes of hitting the winning numbers.