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Approving Affiliate Sites

The online casino gambling industry has just gained a new way to determine the legitimacy of a site – the “GPWA Seal of Approval.” This seal represents the Gambling Portal Webmasters Association and certifies that the site in question is a legitimate gambling affiliate with no ties to the online casinos and information provided on the site. The GPWA is a fairly new organization that is, luckily, gaining support quickly from the affiliates with information and gaming portals that link to the online gaming sites. GPWA has reached a milestone this week with the award of 600 “Seals of Approval” to online gambling affiliates operating sites for markets all over the world.

The seal is a brilliant idea because it gives online casino gamblers the knowledge that they are not being led along by the site’s content. Those sites carrying the seal are completely separate from the internet casinos they promote. The GPWA also checks for a slew of other qualifications before awarding the seal to an affiliate site. The site must provide additional information for the online gambler, not contain pornography, and use honest and legitimate search engine optimization techniques as a way to place in the engines. There are a surprising number of information sites that use unfair and dishonest tactics that purposefully mislead the internet gamblers searching for a new online casino.

The Association is growing quite rapidly as the word spreads and more affiliates are interested in obtaining the seal of approval for their information portal. The eCOGRA seal is internationally known as a seal of approval for online casinos and internet gambling sites. This seal differs from the eCOGRA seal in that does not work on a gambling site itself, but rather the information portals and other sites that point to the internet gambling sites.