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Weathering the Storm

The online casino gambling industry in Europe only continues to become more tangled, confusing, and restrictive as the European Commission multi-tasks and attempts to liberalize the EU’s internet gambling industry. Many of the European based online casinos have faced descrimation and unfair regulations when operating in neighboring countries because of monopolistic legislation that is hard to completely squash. The Commission has spent extensive efforts in negotiations with countries like Sweden because of the Swedish government’s protective gambling regulations and restrictions of foreign internet casinos, betting shops, and more.

Betsson is one of the many online caisno and betting companies that chose to take the fight into its own hands rather than wait for the Commission to successfully negotiate new terms with countries like Sweden, Germany, and others. Betsson in particular launched a controversial betting shop in Sweden that has raised extensive criticism from the government’s state-sponsored betting and gambling monopoly. Before Betsson forced itself into the land betting industry in Stockholm just a few months past, Svenske Spel had a virtual monopoly over all of the gambling activity within the country.

Betsson though has admirably braved up to the criticism and threats that are thrown its way. Other online casinos and betting companies though view this as a step toward victory for the internet gambling companies. Svenske Spel is loosing some of its power in the Swedish land and online gambling market which leaves a perfect opening for new and established European companies to begin targeting this highly lucrative gambling market.