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Online Casino and Poker Remain

BetterBet has seen better days and the company announced a new deal that puts the company’s sportsbook division into new hands after a relatively short time on the market. BetterBet launched onto the online casino gambling scene not too long ago and the company has already apparently run into a few snafus that are causing BetterBet to sell the sportsbook division to Stan James in what is by all appearances an amiable takeover.

Stan James is a primarily land based bookie located throughout the UK – but like the majority of the land bookmakers, Stan James is looking for an efficient way to enter the UK online casino gambling industry without perhaps paying all of the startup costs and establishing a name for the site.

The deal is not quite as advantageous though for BetterBet and the fact that Stan James will acquire the site points to perhaps some financial troubles at BetterBet. But even with that said though, BetterBet will continue to operate the company’s online casino and poker gambling operations.

BetterBet’s sportsbooking operation was a white label site operated on the Playtech platform. Playtech is one of the top online casino software development companies in the world and industry veterans speculated at its launch that BetterBet had all of the right “stuff” in place to succeed. In addition to operating on the successful BetterBet network, the sportsbook site was managed by Inside Gaming – the top company within this sector of the market. With all of these great companies and individuals involved in making the site a success, it was surprising to hear that Stan James is taking over operations of the company’s sportsbook division.