Online Casino Wins Powerful Licensing Opportunity
Party Gaming is the lucky online casino software development company to land an
exclusive deal with Studiocanal for the company’s Rambo and The Terminator
movies. Branded internet games are the hottest ticket in the industry right now
and all of the major software developers are heatedly competing for rights to
the themes from popular movies and blockbuster hits. The two new brands are
guaranteed to be a success and Party Gaming will undoubtedly launch the new
games in the coming months. This announced alliance and new branded content
marks an important strategic decision by Party Gaming to aggressively pursue new
branding opportunities as a way to strengthen the company’s position in the
online casinos industry.
Party Gaming has already proven itself successful in developing branded themed
content that the online casino gamblers so obviously desire. The Mission
Impossible slots game was well received on its launch not too long ago, as was
the Saturday Night Fever title. Those aren’t the end of themed content from the
online casino software development company though, still in the development
stages are two more huge movie titles: The Godfather and Top Gun. These games
are due to launch in the coming months.
The two new movie titles will undoubtedly prove just as successful for the
online software development company. The Terminator and Rambo proved to be
international best blockbuster movies and additionally the titles have managed
to sell millions in ancillary marketing and themed products. These two action
movies will now make an appearance at the online casinos through Party Gaming’s
innovative software.
As for future developments and new gaming titles from Party Gaming, CEO Jim Ryan
noted that branded licensing deals are a big focus for the company. He
elaborates, “Creating unique and exclusive themed content is a key element of
our strategy, because the power of popular international brands and their
ability to add substantial value to our game portfolio is clear.” The new two
new titles were only just announced but Party Gaming is usually fairly quick on
the development to launch time and gamblers will have a shot at both The
Terminator and Rambo in no time.
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