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Betfair is widely considered one of the top online casino betting companies in the international market. The company has interests in all of the major international gambling markets, including the UK, Australia, Europe, and emerging deals within the emerging Asian gambling industry – and now Betfair can add Ireland to that list thanks to a deal with Tote Ireland. Tote Ireland is major state-owned land betting operation that works in conjunction with the Irish horse races. The Tote gambling opportunities were one reserved for the land gamblers visiting the tracks but through the new partnership deal with Betfair will be offered to gamblers and bettors at the online casinos all over the world.

This is not the first deal of its kind for Betfair, in fact, to the contrary, both the UK and Australian Tote systems are partnered with Betfair already at this point and the deals have proven extremely lucrative for the state governments. According to the new deal, Betfair gamblers will not have to do anything special to take advantage of the new partnership - they can simply use their existing account funds to begin betting right away at the Tote Ireland races and really form of betting and online casino gambling that Tote Ireland offers at this point.

“Tote pools offer unique products and features which should be highly appealing to Betfair customers,” commented Alexis Murphy, the CEO at Tote Ireland. He continued “In consequence, we anticipate this agreement will further enhance liquidity in the Tote's pools and help us further increase our contribution to Irish racing.” The Tote systems have been in place for a long time and this move to offer services comes at an opportune time, when the online casino gambling industry is really beginning to take off in the UK and European markets in particular.