Communicating Across Mediums: 3
There is no shortage of news content on the online casino gambling industry but
the new video blog promises to be so much more than just a news channel
reporting the latest the facts and events – instead the channel and the blog are
intended to compliment one another and also highly some of the main issues
facing the online gambling industry – legislation, trends, and technology are
just a few of the supposed blog and video topics that online casino gamblers
will learn about through the specially targeted content.
Media hyping Income Access’ new blog and video channel have even gone so far as
to comment that the video channel will transcend the traditional news format.
This in essence is meant to imply that gamblers at the online casinos will have
access to high-brow gambling discussions led by some of the most recognizable
names in the industry. Top level executives are at the heart of the interviews
as well as online casino gambling industry analysts. The use of a video channel
site is quite unique in that many of the faceless executives will now be
featured on the Income Access video channel allowing gamblers and gamers to put
a face to a name.
Also of note about the new video channel at Income Access is the fact that they
are shot in high-definition. The access through mobile phones is a huge selling
point for the video channel – perhaps a next step is access to the video content
through iTunes. Just speculation but this could be a powerful medium for putting
the content in the hands of as many viewers as possible. |