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Maintaining Positive Flow

The Probability mobile software games developer has announced that the company anticipates an entirely cash positive fiscal year in the industry. The new year-end results indicated that the company was able to operate in the black from the third quarter onward and that new developments and initiatives at Probability will enable the company to continue generating positive revenues. In addition to developing exclusively themed mobile gaming content the company has lowered operating losses and further penetrated the UK mobile online casino gambling market – all of these together bode well for the company’s continued success.

An exclusive licensing deal with Paramount Pictures means that Probability is able to develop three of Paramount’s major movie themes for distribution on its mobile gaming platform. Themed content is a very strong way for software development companies to gain business – this is extremely popular in the online casino gambling industry. Gamblers – both mobile and online, seem to flock to the familiarity of themed content. They know the games and enjoy the thrill of seeing their favorite movie heroes starring in their slots game.

In addition to the deal with Paramount, Probability has a deal with the 3 Mobile network to offer the mobile online casino company’s flagship product, the LadyLuck service, as a standard feature on all of 3’s mobile phones.

The new features and deals that are in the works, coupled with the surges in the UK mobile gambling market are largely to thanks for Probability’s impressive performance this past fiscal year. The mobile online gambling market is currently far from saturated and Probability is perfectly poised to benefit from expansions in the industry as they organically occur.