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Specifics on Sex Advertising

There is no denying the fact that sexual imagery is a hot ticket for advertisers in certain industries – from alcohol advertising to land and online casinos gambling, using erotic images is a surefire ticket to success. A recent research study out of Stanford University found a link that may just explain why so many men make those high-risk financial decisions that seem so silly just days later. The research study indicated that erotic images and risky financial land and online casinos gambling decisions both trigger a reaction in the same area of the brain, the Nucleus Accumbens.

The study, while relatively limited in nature does provide a link that the advertising industry already knew existed and that some countries have even begun to recognize and acknowledge. Sexy images and language in UK land and online casinos gambling advertising is closely watched and regulated by the UK Gambling Commission.

This latest study though used the 15 young men to uncover that soft-core and erotic imagery can impact a man’s decision to make a risky online casino gambling move. Men were more likely to make a risky financial gamble when their Nucleus Accumbens had been stimulated with erotic imagery.

The lead researcher on the study, Brian Knutson, indicated what these results have meant for the economy and for online casinos gambling. "It didn't matter if the sexy woman didn't tell you anything about the odds of winning a roulette game. What really matters is that the sexy woman is having an emotional impact. That bleeds over into your financial decisions."

The study has the potential to really affect how land and online casinos are able to market themselves toward men and women – there could very well come a time when all sexual imagery is banned as a way to limit the ability of a gambling company to purposely affect risky gambling decisions.