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New Marketing Agency for Success

Liberal advertising restrictions in the United Kingdom mean that land and online casino gambling companies are turning to marketing campaigns as a way to bring in more players that was ever before possible under the previous severe restrictions regarding gambling advertisements. Ladbrokes is top land and online casino betting and gambling company that is one of the few companies in the past eight months to really take advantage of the new advertising regulations that came into effect in September 2007. The more liberal gambling regulations mean that online casinos have increased access to prospective internet gamblers and bettors.

The latest announcement from Ladbrokes indicates that the company’s has chosen to switch advertising and marketing agencies – the company is now using TBG to increase the company’s land and Web presence and to drive new players to the site. Increasing the number of new registrations at the land and online casino gambling company is a valid approach to Ladbrokes’ vision to really expand the company’s brand identification and presences in the European internet gambling market.

As for why Ladbrokes chose to use TBG to boost the company’s online casino, poker, internet bingo, and sportsbook offerings – TBG was able to prove that the marketing firms approach was more successful than its predecessor at generating an effective marketing campaign with identifiable and traceable results.

The Marketing Director at TBG, Simon Mansell, commented on the obtaining the coveted Ladbrokes online casino account. Mansell notes, “Ladbrokes has been my number one target account for some time. We have been able to show the company what we can do through the live test campaigns we have been running in the past few weeks.” Mansell attributes the company’s constant proactive monitoring as a primary reason why TBG is more successful at achieving desired results with the Ladbrokes brand.