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The Absolute Poker and Ultimate Bet brand names have taken a beating over the past year thanks to two separate cheating scandals at the online casinos poker gambling sites. The two Web sites are sister companies licensed by the Kahnawake Gambling Commission and each site has separately undergone investigation for cheating players. Absolute Poker’s investigation completed in the early part of 2008 and the online casinos gambling site was forced to pay a hefty fine while also repaying the gamblers affected by the cheating scandal. Then, just weeks later rumors began to surface about the company’s sister site, Ultimate Bet, concerning a similar scandal that cheated players out of winnings.

The Ultimate Bet investigation into the cheating scandal is not yet completed, but the company has completely overhauled top level management and is beginning to look at innovative ways to restore confidence in the online casinos site. Internet gamblers are understandably leery about using either gambling site because of the cheating scandals. Ultimate Bet though just announced that trusted land and online casinos poker gambling professional Annie Duke is joining the company and will actively manage the Ultimate Bet poker tournaments.

Annie Duke’s link to the Ultimate Bet online casinos poker gambling site is a deliberate attempt on the company’s part to create a new image for the site that will entice back some of the gamblers that the company lost thanks to the cheating scandals. Duke’s endorsement of the new Ultimate Bet site was not taken lightly as she notes, "I opted to accept the poker room Consultant position after spending time with UltimateBet's new senior management team. I am extraordinarily pleased with their commitment to wanting what's best for the poker player and I have a renewed sense of enthusiasm in the future of UltimateBet.” As for whether her presence can turn around the public opinion surrounding the site is questionable, but both Duke and the online casinos gambling company have high hopes for the outcome.