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Adding Third Party Games

888 is one of the fastest growing online casinos gambling companies in the world – a stark change from the situation the company was in just last year when it was forced to exit unexpectedly from the United States’ internet gambling industry. Since that point 888 has strengthened the company’s brand and offerings through strategic partnerships, a lucrative white labeling division, and the most recent focus: the addition of third party gaming platforms to the already extensive library of games available through 888.com and affiliated sites. 888 launched the company’s new Integration Platform just months ago and already have two online casinos software development companies signed on to offer their portfolio of games to 888 players.

The Senior Vice President and Head of Offering at 888, Gabi Campos, commented on the company’s Integration Platform, “The 888 Integration Platform was set up to enable third party game providers to swiftly connect into 888's gaming environment, wallet, cashier and customer support systems, and our brand and marketing engines make 888 the best platform in online gaming for third parties to debut or expand.” The company’s Integration Platform has already been successfully used for the NextGen Gaming agreement, and the latest deal with CTXM will similarly allow the company to offer online casinos games on the 888.com site and through white labeled sites.

888 announced at the beginning of the 2008 year that the online casinos gambling group would extensively focus on expanding offerings so that 888 was the premiere choice for gamblers looking for a diverse portfolio of games.