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Blue Square and Virgin Mobile Team Up

With fantastic first half of 2007 results in, a partnership with Virgin Mobile could mean equally successful second half results. Blue Square is a subsidiary of Rank and operates for the European market. The inline casino betting company is popular as a betting company, and also rising in popularity with sportsbooking services. The company is successful in these areas and has now signed a partnership with Virgin which will expand it’s services and brand recognition into the mobile online casinos betting and gaming industry.

Virgin Mobile services roughly 3 million customers, and with the Blue Square partnership, all of Virgin’s current and incoming customers will have access to online casino betting and gaming products. Blue Square, as a part of the deal will develop a suite of games compatible with the mobile gaming platform.

And beyond the Virgin deal, Blue Square is has focused on more non-traditional forms of advertising (or actually fairly typical in the online casinos sportsbetting industry). As a way to expand brand recognition and corner more of a share of the online casino sportsbetting market, Blue Square has multiple sponsorship deals in the process spanning sports, to horseracing, greyhounds, and more.

Blue Square is quickly rising in popularity in the online casino and betting industry, and the first half of 2007 results only prove that Blue Square is successful and here to stay.