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Profits for Online Casino Betting Company

Six month results are in for the BlueSquare.com online betting company, and parent company Rank could not be happier with the overall increase. Across the board Blue Square reported an increase – and that’s impressive considering how intense online casino competition in Europe has become. With the U.S. market out of the running, online casinos are really beginning to target the European market, and competition only continues to grow. And then consider the number of gambling companies in varying sectors of the industry becoming a “one stop shop,” and the level of competition only continues to rise.

But despite this competition, Blue Square turned in impressive six month figures for the first half of 2007. Blue Square is a subsidiary of Rank, and handles online casino sportsbooking and betting. Blue Square attributes some of the across-the-board increase to more than just the growing online casino betting industry, and more to an aggressive marketing campaign in the UK. With all of the choices to use for betting and sportsbook activities, name recognition and repeat customers is key.

Rank reported that Blue Square’s report indicated a 41 percent increase in revenues from 2006 – making revenue at GBP 26 million now. And not to be out done, the operating profit showed an increase as well – rising from GBP 3 million in 2006 to GBP 5.5 million.