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Not the Be-All- End-All

Those touting the recent Gambling Prevalence Study as a disaster for the online casino industry should perhaps take a little perspective. The Gambling Prevalence Study was commissioned two years ago to look at problem gambling in the UK, and as a way for the government to have a base-line comparison for future years. And though some heavy increases in problem gambling are already being reported (and attributed to the online casino industry) in the mainstream media, the study may possibly function just as stated by the Department of Culture, Media, and Sport (DCMS) – a base for future action.

James Purnell, the UK’s Culture Secretary, has not yet made any grossly unfair regulations and changes in the online casino industry, so many in the industry speculate that the concern is unjust. Because the Gambling Prevalence Study will undoubtedly report higher problem gambling levels than eight years before, some online casinos industry analysts worry about actions from Brown and Purnell to address the problem gambling levels.

When the DCMS was questioned about the Gambling Prevalence Study results recently reported in the media, a spokesperson for the DCMS noted, “We are not going to speculate. The study looks at problem gambling levels before the Act comes in, so [the study] is a baseline. There will be a further study in three years. The Act gives the Gambling Commission powers to deal with any problem that might arise. Ministers have always been clear we won't hesitate to use these powers if we have to.”

The fact that the Department already has plans for another study in three years should attest to the fact that the government realizes that the land-based and online casinos gambling industries are in a state of flux. Those in the online casino industry acting like Chicken Little, might want to actually wait until the Study’s results are published before jumping to unnecessary conclusions. The fact is – yes there may be changes ahead for the gambling industry, but those changes will focus on more than just the problem gambling prevalence and more on the whole picture of the land-based and online casino gambling industries.