Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling --- Casino News

Betting Company Breaks Tradition

British online casino bettors are in for a positive surprise with the new policy at the Stan James. Traditionally, in the bookmaking industry for British Horseracing, bookmakers all offer bettors industry led pricing. Stan James though has announced a break from the more traditional pricing policy and will now offer its registered bettors access to the company’s own board prices for the races. The move is unprecedented in the online casino betting industry and the company assures bettors that the new board prices create a better value for the customers.

Stan James is an online casino bookmaker based out of Gibraltar and specifically offering a new standard for the industry. The days of customers having no choices when it comes to prices are over. The CEO at Stan James, Peter Fisher, speaks to the flaws in the system of industry led board prices. He notes, “For years our customers have had to accept board prices dictated by the course - the same price as everyone else, with no value whatsoever. By offering our own SJ prices, it gives us the chance to be far more competitive in the run-up to every horse race in Britain.

And in addition to the announcement about board prices, the online casinos bookmaker also announced another promotion that gives customers a best-odds guarantee on every British horserace. The offer runs through Christmas and is a great deal for both established Stan James customers, and those online casino betting customers switching to the company because of its break from traditional board pricing.