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Responsible UK Advertisers

The Grosvenor Casinos gambling firm supports both land-based and online casino gambling in the UK. The company is fast-growing and has opened new land-based gambling sites in several major cities in Britain. And with the new advertising capabilities in the UK, Grosvenor announced an extensive three month advertising campaign that will promote both land-based and online casinos gambling. But beyond just planning to advertise gambling services to UK gamblers, Grosvenor announced that all advertisements will also include information concerning responsible gaming and controlling problem gambling tendencies.

Though recent UK gambling policies are increasingly more allowing, the UK Gambling Commission has also sent the message that the individual online casino companies are responsible for taking preventative steps. The responsible gaming idea puts the onus of the online casinos rather then on the regulations and the Commission. Internet gambling companies are encouraged and almost forced to take the initiative in preventing underage gambling and the exploitation of problem gamblers.

For the many other online casino companies operating in the UK, the new advertising regulations means that companies have access to entirely new demographics. Though there are still restrictions in the industry, many forms of media, including print, television, and radio, are all now available to land-based and online casinos and gambling companies. And with all of the new regulations finally in place as of this past September, the UK internet gambling industry is expected to flourish in the coming months.