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Internet Poker Executive

The online casino poker industry is a highly competitive industry that, while not a completely saturated market, certainly has a large amount of competing brands and options. For that reason, Ladbrokes has wisely appointed a seasoned online poker executive to head up the company’s internet poker brand. Edward Ihre was appointed as the first Managing Director of Ladbrokes Poker. Ihre has experience in the online casinos poker industry with other popular – and now competing – brand names.

Ladbrokes in well known in the online casino, internet gambling, and online betting industries, and the company moves into internet poker industry with strong brand recognition and a rusted brand name. Ihre’s job is to now continue establishing the Ladbrokes brand in the online casino poker industry while ensuring that Ladbrokes stays on the leading edge of innovative poker sites and respected live poker events. Ihre elaborated that his “focus will be on continuing the innovation and growth that Ladbrokespoker.com has demonstrated in recent years and establishing a market-leading affiliate network.” Ihre recognized that ““Ladbrokespoker is a strong brand in the online poker world and also operates some of the best offline events," so his work is less about establishing a name than it is continuing to reinforce the brand.

And as for his role as Managing Director of the Ladbrokes online casino poker brand, Ihre will have extensive control over the brand and future developments as his job is directly under the Betting and Managing Director, John O’Reilly. Ihre had great success at his previous internet poker companies, Poker Stars and Poker Room, and it is anticipated that do well with managing the Ladbrokes brand.