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Secure Gambling the Preferred Choice

Online casino gambling in Sweden may be a largely government run monopoly, but it seems that Swedes actually prefer the safety and security that comes with gambling at Svenska Spel. Many in the European Economic Area protest the fact that the Swedish government still holds a monopoly over online casinos gambling. And though the European Union is expected to intercede on behalf of the other countries in the EEA benefiting from a more open internet gambling policy, the government has no short-term plans to open the Swedish internet gambling market.

The Swedish government recently reported the online casino gambling monopoly’s 2007 third quarter results – and they were certainly higher than many anticipated. Svenska Spel reported an impressive increase in profits in all sectors of the internet gambling industry: online bingo, sports betting, and online casinos. The CEO at Svenska Spel, Jesper Kärrbrink commented on the revenue reports, "the positive pattern is continuing and we expect a record dividend for sports this year."

The third quarter showed a surge in the sheer number of online casino players gambling at the sites, and Kärrbrink attributes much of this quarter’s success to the fact “gamers choose [the] secure poker [Svenska Spel] platform over others. The reported profit third quarter came in at $215 million (SEK 1.4 billion in local currency).

Online casino industry analysts predict that Svenska Spel will have a significant increase in market share in 2007 over the 55 percent market share in 2006. Though the exact figures wont be released for months into the new year, revenue figures already indicate that the online casinos company is doing increasing well in terms of players and revenue.