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Damage Control at an Online Casino

Absolute Poker is certainly considered a prominent name in the internet gambling industry, but recent cheating reports could damage the company’s reputation. The online casino industry is highly competitive and an major advantage for the players lies in the fact that there are plenty of choices within every country (except for perhaps the United States) for gamblers. For Absolute though, alienating loyal gamblers would certainly negatively affect the company’s profit and revenue. Perhaps for that reason alone, the prominent online casino company has reacted quickly and publicly to the cheating allegations.

Absolute Poker is making all of the right moves from a public relations stand-point – the company is communicating the with public, reacting quickly, and addressing all of the key points that would cause concerns within the online casino gambling industry. A statement from the company notes that Absolute “immediately contacted Gaming Associates, an independent worldwide expert in audits, interactive gaming tests and information security, to undertake an internal investigation.” Then to further reassure online casinos players and resolve this investigation quickly, the statement elaborated on an additional investigation from the company’s governing licensing authority, the Kahnawake Gaming Commission (KGC). Absolute’s statement noted that the company “is cooperating fully with the KGC investigation."

And to further reassure the online casino players, the company’s preliminary report regarding the issue contended that the issue is quickly being resolved. Several notable findings released in the online casinos company’s statement centered on the fact that the perpetrator was indentified and terminated, Absolute has identified and fixed the weak point in the system that allowed for the database manipulation, and the company intends to fully refund all of the players losses as quickly as possible – even before the investigation is complete.