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With constantly expanding online casino and internet poker markets, internet gambling sites can use every advantage possible to stay ahead on the frontline of player demands. And for the Canbet.com poker site, using the Microgaming platform has provided the company with the edge that it needs to not only keep a foothold in existing markets but to expand into the emerging Asian markets as well. Just last week, Canbet and Microgaming announced that Canbet.com had chosen to upgrade the company’s online casinos software to the Microgaming platform as well. Canbet asserted that the ease and success of the Microgaming poker platform convinced the company to use Microgaming software at the online gambling sites as well.

Microgaming is a leading online casino software provider and has licensing deals only rivaled by Cryptologic. From the Osbournes game to Hitman, Microgaming licensees have access to the most successful online casinos titles in the industry. Canbet originally only had plans to use Microgaming software for its internet poker site, but the company was “very impressed with the platform and team at Microgaming since [the company] switched to join the Microgaming Poker Network,” remarks Canbet Managing Director Mark Read. In that same sentiment, he notes that “there was little debate [at Canbet] as to who would partner with us for online casino software.”

Canbet is an emerging online casino company with a base in Australia where the company holds one of the few bookmaking licenses, but with a target market of Canada and Europe for the company’s poker and internet gambling sites. Read anticipates that the switch to the Microgaming platform will “drive growth in markets right across Europe.”