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Targeted Advertising for Mobile Gaming

The new wave of online casino gambling and online bingo is taking root across the UK. Spain has already launched mobile online casinos for their subscribers with downloadable games, and access to real-money internet gambling. Now, the UK mobile Gaming Provider, Probability Gaming, Plc is increasing its efforts to gain a large player base. Central to Probability’s efforts is the recent agreement with Adultmoda, and advertising network.

Adultmoda is a company specifically centered on providing advertising services to the 18 and up age group—which is why the agreement with Probability is so perfect. To really expand Probability’s Mobile Online Casino subscription base, Adultmoda will launch a highly targeted advertising campaign complete with animated color banner ads, text ads, and more.

The Mobile Online Casino gaming platform’s development is Probability’s current main focus, and Charles Cohen, CEO of Probability says, “Gambling is one of the highest yielding and most attractive services available to mobile users today, but reaching new customers efficiently is still a challenge.”