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New Changes for PBL

A restructuring of PBL looks to be in the works after a company retreat recently. The rumor is that PBL will be announcing a clean split in the company between its online casino gambling/land-based casino and the media side of the corporation. In addition to the restructuring of the media and online casino gambling, recently the company has shifted the roles and responsibilities of top executives within PBL

James Packer, executive chairman of the PBL empire held a retreat on his estate for all of the top company executives, presumably to discuss the benefits and drawbacks of the split. The benefit of a split like the one rumored means that investors would then have the option to directly invest in the online casinos so-to-speak. In other words, investors would benefit from all of the gaming casinos owned by PBL, and get dividends from the gaming side of the business rather than all in one lump consideration. Mr. Packer apparently wants the gaming/gambling part of PBL valued as a pure gaming play.

Personnel changes are occurring on both sides of the company, the online casinos half, and PBL media. Ian Law, a key executive at PBL media commented that the key management shifts are “part of the broader integration of the media assets.”

On the other side of the company, the Gaming Chief, Rowen Craigie, has had shifts in his job duties as well. Previously Craigie was in charge of two of PBL’s main casino holdings, the Crown and Burswood casinos. Now, however, Craigie’s focus is in the global land-based and online casino gambling industries.