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A Comparison of Land-Based and Online Casinos

ResearchandMarkets.com is a company dedicated to studying the casino industry—this includes land-based casinos and online casino gambling. Recently they conducted a thorough and comprehensive study of gambling in the U.S. from betting, to poker, to online casinos, the study looked at every conceivable aspect.

And in addition to looking at the revenue across five major segments, the study targeted growth opportunities within the land-based and online casino industries in terms of casino, region, and demographics. Then, another part of the study looked into the psychographics of online casino and land-based casino gamblers. Questions answered by the research includes motivations for gambling, why they prefer one type of gambling over another (some gamblers only visit land-based casinos for slot machines, while others will only participate in online casino gambling for internet poker or blackjack).

Currently online casinos are illegal in the United States, but that does not mean that all of the off-shore companies have stopped targeting the U.S. market. On the contrary, because it is still not illegal for the U.S. citizens to gamble (it is rather illegal for banks to process the transactions from online casino companies), many citizens have sought out the online casinos still willing to risk accepting U.S. monies. Other types of gambling included in the U.S. study include were broken down into types of gambling: card rooms, tribal casinos, racetrack casinos, and even riverboat casinos.

The study highlighted that the first six years of the new millennium were the hey-day of gambling in the U.S., with a particular focus on 2004-2006 as these were the years when many states previously opposed to casinos allowed some form of gaming in the state as a way to support state governments. Also revealed in the study is perhaps why the U.S. has taken action against online casinos: the primary demographic for online casino gambling is 18-24 year olds. This is a stark contrast to the land-based casinos—the success of land-based ones lies in the hands of older adults and baby boomers.