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BWin Expands Territory

Bwin Interactive International is one of the largest online casino gambling groups in Europe—much of the company’s revenue comes from online sports betting, table games, and no-download internet gaming options. Bwin has operations and Web sites in several countries, and their latest conquest seems to be Czech, although domestic companies are not pleased with the competition the Bwin online casinos bring to Czech.

Bwin has found a great deal of success in Europe and countries that are a part of the European Union because of the European Court of Justice. The ECJ tends to lean toward supporting online casino gambling companies. Basically, Rajchl, a corporate lawyer for Bwin explains that a recent court ruling found that if the online casino company is legal in its home country, which is a part of the EU, then the online casinos can do business in all U countries without repercussions. The EU supports free movement of trade and services, and is astute enough to recognize that the internet is often a “business-without-borders.”

Bwin has a few main hubs and subsidiary companies throughout Europe, the main hub is located in Austria, and another operating through a different branch of Bwin operated out of Gibraltar—each company offers different Web sites/online casinos for the differing European countries. The smaller companies though feel like Bwin has the monopoly over the internet gambling business in Czech. Fortuna is a smaller online casino gambling company that has had an extremely difficult time finding a foothold in the industry since Bwin.cz is so popular and pervasive.

But Rajchl goes on to note that although they plan to continue operations in Czech, the company does prefer to run sportsbetting and online casinos in countries where Bwin can obtain a license, and carry on legally. HE explains: “In the Czech Republic, the problem is with the Ministry of Finance. They tell us our business is illegal as we don’t have a license, but at the same time they say they’ll never permit online betting.”