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Online Casinos Industry Altered by Geolocation

Internet geolocation is not a terribly new concept for internet based companies – in fact it is regularly used to detect fraud and monitor location permitted access to Web sites. But now that the online casino gambling industry is rapidly changing because of recent legislation in the United States, the potential for truly eliminating online casino gambling in the U.S. could be closer than many think.

Right now, Quova, Inc. is a geolocation specialist that has recently released the GeoDirectory Server 6.0. This new software is enabling internet companies a whole new level of protection for online business transactions. Now the new directory offers IP intelligence – this means that the software allows online companies (and in the future online casino Web sites) the ability to find out detailed geographic information on all Web site visitors. And to take it a step further, the software can flag any Web site visitors who are surfing the site through a proxy server since this is frequently a red-flag for potential fraud.

Some of the internet based companies that are already using this technology include e-retailers, broadcasters, online banks, and in the future maybe even online casinos. Though is no real concern for the short-term, as the Internet Location Intelligence Platform gains strength and popularity, it is a real possibility that online casinos could use this technology to protect their sites from illegal visitors.