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Gay-Friendly Sites Gain Gamblers with Powerful Buying Power

The internet is a powerful medium, especially in the online casino gambling industry. Though many would think that most Web sites are all inclusive – why not, the users are all just a part of the virtual community so who cares about sexual orientation right? Well the answer may just surprise some online casinos and internet gamblers. Studies are now finding that the Gay community is a powerful part of the internet gambling industry, and sites that openly advertise as gay-friendly sites ally themselves with a gay community that will go the extra step to gamble as sites that assert their inclusivity.

According to Gambling911.com, the gay community has $485 billion in buying power, and even in the wealthy online casino industry, that is nothing to sneeze at. The Gambling911 Web site also reports on other impressive facts about the gay community that could have online casinos altering advertising strategies. According to the site, gays are:

• At least twice as likely as national index to be professionals or managers
• Average household income over $85.4K
• Are 3.4 times more likely to have household income over $250K
• Gay men and lesbians gamble online and encourage others in the gay community to do the same.

And some online casinos may still wonder why they should specifically target the gay community with gay friendly advertising: Gay and lesbian consumers purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees according to Gambling911. And a whopping 78 percent of gay internet gamblers have reported that they show preference to sites that are advertised by other gay-friendly Web sites.