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French Version Launches

Many Web sites that have established themselves in the online casino industry in the Unites States are now reinventing their Web sites so that they can specifically shift more effectively into the European market. Jeu De Casino En Ligne is an example of how online casinos shifted elements of the site in order better establish a player base in Europe. The site has now launched a version of the site in French so that French players no longer have to navigate an all-English site.

Jeu De Casino En Ligne did not take the translation process lightly though. The company announce that though it had initially planned to use translation software to translate the existing content into French, the online casinos company chose to use human translators. The Director at Jeu De Casino En Ligne, George MacDonald cited the difficulties that translation software has with concept based translation versus literal translation.

The shift in content language was specifically to entice French gamblers because the online casino no longer accepts U.S. player monies. They left the U.S market for the same reasons other online casinos cite: the U.S.’s ban simply makes the logistics of processing U.S. transactions too difficult and risky.