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CyberArts Expands Through Innovative Technology

CyberArts is one a fast-growing online casino software platform provider. Though other companies are currently more popular than CyberArts, many online casinos and advertisers are a fan of the new technology coming out of the company that allows for some truly innovative targeted advertisements at online casinos. Because the technology is new, internet gambling sites have the chance to really create a corner niche in the industry that will allow advertisers to better target their ads in terms of age, location, gaming preferences, and more.

CyberArts is based out of San Francisco and was the first of the software platform developers to go both customizable and completely licensable in terms of a software platform. The specific new innovations that are changing the online casino industry centers around the bi-directional API technology. With this technology and Advertising Gaming Network’s (AGN) ability to deliver targeted advertisements to gamblers, all of the companies involved are in a win-win situation it would seem.

Specifically, in the online casino gambling industry, advertisers are very interested in the demographic of gamers that play online poker, and other internet gambling games that interest males between 18-35. Just like other industries, the online casinos industry have a target demographic that has the most buying potential, so if an internet gambling site can guarantee that that age range specifically would view the ad, then the Web site has more potential for advertisers, and thus even more revenue. The CEO at CyberArts, Chris Derossi, elaborates: “We’re also talking to companies who intend to use online to both promote customer loyalty and acquire new customers to their land-based casinos. To this end, our support for loyalty programs and awards, flexible messaging and delivery of TV-quality advertisements is of great relevance.”

Executives and industry personnel who attended the Global Interactive Gaming Summit and Expo last week were able to visit the company’s exhibit and ask questions about the new technology’s capabilities. Some of the great information online casino executives took away from the exhibit:

• The platform is 100% licensable.
• The CyberArts platform is customizable so that company’s can brand the software with their own company’s image.
• Part of the customization of the online casino and poker software includes altering language, currency, and skins.
• Software supports both real-money and free-play gaming.
• Has a wide range of options for customized reports and extensive player data.