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Internet Gambling Ads Targeted

Though the online casino gambling industry is extremely lucrative for all businesses involved in any aspect of the industry, internet gambling advertisements have been specifically targeted by search engines for the last few years. Even before the legislation in the United States that essentially bans online casinos was enacted, major search engines like Google and Yahoo! developed regulations and restrictions that stopped AdWords and other advertisements for online casinos. But now, recent policies take the ban even farther.

The two major search engines are the first to announce that they are adding a new policy that includes all Web sites that promote online casinos or any forms of internet gambling in the AdWords restrictions. Even if the Web sites are frees to users, and offer no forms of online casino gambling, they are now included in the ban. This new policy is effective in the UK, and stems from possible prosecution to companies that violate the UK Gaming Act 1968.

The new policy for Google and Yahoo! was released by AdWords and highlights the following areas: "Advertising is not permitted for online casinos, sports books, bingo and affiliates with the primary purpose of driving traffic to online gambling sites. This includes, but is not limited to, the promotion of online casinos and gambling activities, sports books, lotteries, bingo, poker, sites that provide tips, odds and handicapping, software facilitating online casinos and gambling, gambling tutoring online, gambling related eBooks, sites where the primary purpose is 'play for fun' gambling, or casino games of skill, and affiliates with the primary purpose of driving traffic to online gambling sites."

And a Google representative released a statement for the company commenting that Google “respects people’s differing views on gambling” but that the “new policy is simpler for everyone to understand and more in tune with user’s wishes.”