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TV Show Betting for the UK

Big Brother 8 (BB8) is just the latest of online reality shows to provide betting opportunities in the online casino betting industry in the UK. In fact, this season, thanks to a season of BB8 sponsored by Virgin Games, both seasoned bettors and simply BB8 fans can use the Virgin Games and BB8 Web site to place bets through the affiliated VirginBets.com. This type of integrated marketing campaign is an indication of where the online casinos and reality television industries are headed. More and more companies are turning to innovative and integrated marketing campaigns to drive the target market to the internet.

This new form of online casino betting at VirginBets.com features video bets related to BB8 on the Virgin Media Web site throughout the BB8 season. Then online casino bettors and BB8 fans are able to go the site and place bets.

The integrated advertising campaign means a quick turn around time for the marketing executives as they have to edit, approve, launch, and advertise a new video every single week the show is on the air. But since that is where the online casinos betting industry is heading, Virgin Games is more than willing to pioneer this new form of reality TV betting.

The Commercial Director of Virgin Games, Josh Morris, comments on this new BB8 promotion, “Virgin Bets is all about fun and entertainment, so we wanted to make our Big Brother campaign as entertaining and light hearted as possible. It’s an ambitious project as the ads need to be signed off within an extremely tight time-frame each week, however we were keen to ensure the video content was up-to-date as possible in order to resonate with Big Brother fans and keep things fresh.”