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Righting the Online Casinos and Bets in the EU

The online casino and the gambling industry in general has simply boomed over the past year in the European Union, and some of the countries have begun protective legislation. But that concept of limiting access to online casinos and betting markets is against the entire idea of the European Union that stresses free trade and movement between all countries. So as the EU Commission begins to rule against counties like Sweden, Germany, France, and Greece, other company’s are getting ready to move their services into those countries as soon as the EU Commission makes firm decisions.

Basically, countries like France are operating with a clear advantage over other countries. According to the well-known online casino bookmaker Ladbrokes, “The EU Commission is showing strong resolve on this issue and we urge them to continue to enforce the EU Treaty. It is quite wrong that Ladbrokes must compete against the French monopoly-run Euro Millions lottery in the UK, when we are banned from operating betting and gaming services in France. We are also keen to compete in other markets in the EU, particularly Sweden and Greece where the betting markets are established,” says Managing Director John O’Reilly.

Other companies operating in the highly competitive online casinos industry are essentially echoing those sentiments exactly. And some company are already benefiting from the European Commission’s stance on the whole issue. An Irish bookmaker, Paddy Power is boasting an increase in shares since many in the industry are expecting that the bookmaker will be one of the first to enter the currently restricted countries once able. Many companies are poised on the edge, ready to expand online casino booking sites, translate languages, and alternate content once new markets are open.