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Swedish Online Casino Monopoly Advertises

The Swedish government is adamant that the government’s online casino, Svenska Spel, should remain the dominant Swedish internet gambling site especially now that outside gambling companies are able to offer services to Swedish players. The EU Commission is firm on the notion that all states that are a part of the European Unioin should practice fair trade and interstate commerce rules. To that end, many states like Germany and Sweden have altered non-inclusive governmental restrictions on online casinos, but yet the governments are still looking to make profits off of the government sanctioned betting and gambling sites.

Recently, Swedish newspapers have reported that online casino and gambling companies – specifically Svenska Spel are now advertising in publications throughout Sweden even though the practice is illegal. Now though, comes the tricky part. The National Gaming Board is aware that the online casinos Svenska Spel is promoting gambling activities, and has even reported the practice to the proper authorities, but to no avail. The government is basically allowing Svenska Spel, a government owned online casino, to break legislation on the justification that advertising for the site is the only way that Svenska Spel can remain one of the top internet gambling companies in Sweden; the company needs the advantage.

But that just doesn’t seem fair to the other online casinos now entering the Swedish market, yet many are speculating that the governmental enforcement agencies may come down hard on outside companies that break the ban on online casino and gambling activities. A spokesperson for the Svenska Spel echoed these sentiments and used them as a justification for the illegal advertising. He says, "It's clear that if we are to be able to defend ourselves against the competition we have to continue to advertise – we can't shrink our marketing any more."

And the outlook for a change in the online casino betting practices is dim…the Gaming Board has now simply stopped reporting the illegal advertising activities to the government because the authorities are aware of the situation, and are choosing not to take any further action.