Newspapers Go Mobile
The trend in the last several months in the United Kingdom is toward a multitude
of smaller branded online casinos that service a niche market. Several UK
newspapers have created affiliated internet gambling sites so that readers can
log on to the paper’s site and play various online casino games. These smaller
sites are often white label sites, which then allows smaller business to make
money and join the internet gambling industry without significant development
time and a massive outlay of expensive. Recently, the UK’s daily newspaper, the
Sun, announced it would use Probability’s gaming platform at for a mobile gaming
venture.
The mobile gambling industry is an offshoot of the online casino industry and
has only really begun to rapidly expand in this past year. As the use of mobile
devices expanded (from PDA’s to mobile phones, and other mobile internet
integrated devices) a niche market developed in providing content for these
mobile devices. Because the world is increasingly connected to the Internet, it
left an opening for the online casinos to create Web sites and content that
players could use to gamble wherever they happen to be located.
Probability is a fast growing company that has landed some major accounts
recently in the mobile online casino gambling sector and has a fast growing
reputation in the UK market for quality mobile gambling options. The partnership
with The Sun is a positive move for both of the companies, and the Chief
Executive at Probability, Charles Cohen, comments, “We are very excited to be
working with The Sun and expect the agreement to develop into a very successful
partnership for both of us. The Sun is clearly committed to the mobile market in
general and more specifically, fully understands the exciting growth
opportunities in the mobile gambling sector.”
The Sun announced a few of the real-money online casinos games that mobile
gamblers look for at company’s mobile gambling portal, TheSun.mobi. They
include: blackjack, progressive slots, roulette, bingo, and more.
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