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Newspapers Go Mobile

The trend in the last several months in the United Kingdom is toward a multitude of smaller branded online casinos that service a niche market. Several UK newspapers have created affiliated internet gambling sites so that readers can log on to the paper’s site and play various online casino games. These smaller sites are often white label sites, which then allows smaller business to make money and join the internet gambling industry without significant development time and a massive outlay of expensive. Recently, the UK’s daily newspaper, the Sun, announced it would use Probability’s gaming platform at for a mobile gaming venture.

The mobile gambling industry is an offshoot of the online casino industry and has only really begun to rapidly expand in this past year. As the use of mobile devices expanded (from PDA’s to mobile phones, and other mobile internet integrated devices) a niche market developed in providing content for these mobile devices. Because the world is increasingly connected to the Internet, it left an opening for the online casinos to create Web sites and content that players could use to gamble wherever they happen to be located.

Probability is a fast growing company that has landed some major accounts recently in the mobile online casino gambling sector and has a fast growing reputation in the UK market for quality mobile gambling options. The partnership with The Sun is a positive move for both of the companies, and the Chief Executive at Probability, Charles Cohen, comments, “We are very excited to be working with The Sun and expect the agreement to develop into a very successful partnership for both of us. The Sun is clearly committed to the mobile market in general and more specifically, fully understands the exciting growth opportunities in the mobile gambling sector.”

The Sun announced a few of the real-money online casinos games that mobile gamblers look for at company’s mobile gambling portal, TheSun.mobi. They include: blackjack, progressive slots, roulette, bingo, and more.