Marvel Licenses Top Brands
For online casino software developers, prominent licensing deals are a key
element to ensuring brand popularity and continued growth. CryptoLogic is the
number one internet gambling software developer in the world, and has proven
itself time and again with the release of award winning games that catch the
attention of both online casinos players, and industry award organizations.
Marvel and CryptoLogic have previously partnered on successful superhero themed
e-games, but only recently did the two companies announce the launch of one of
the most popular superheroes in the world: Spiderman.
CryptoLogic released popular Marvel superhero slots games such as X-Men, the
Incredible Hulk, Iron Man, Ghost Rider, and others. But only recently, with the
release of Spiderman III did Marvel decide to license the Spiderman brand to
CryptoLogic for the development of an online casinos game.
The head of marketing at CryptoLogic, Justin Thouin, recently hypothesized on
why Marvel recently chose to license the top Marvel superhero brand. Thouin
remarks, “Marvel has been so impressed at the quality of the [online caisno]
games we’ve created and the way we’ve been able to represent their brand. With
the response from players in 240 countries around the world, they thought that
now is the right time to enable us to offer some of the biggest names in their
stable to our licensees and players throughout the world.”
The online casinos industry will not only benefit from the Spiderman brand name,
but CryptoLogic is also developing themed games related to the Fantastic Four
franchise that will include many of the major characters in the FF characters.
And considering that the games will be released under the CryptoLogic brand
names, internet gamblers can be sure that the games will feature top-notch
graphics, bonuses, and innovative plots.
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