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Company Lauded for New Efforts

888.com is a company that is certainly going a step above the call of duty with its 888Responsible.com site that allows players to find a plethora of information to stop additive gambling habits and seek help for players who do show addictive habits. 888.com launched the site to coincide with the online casinos recent Gamcare certification, and as a way to show a concerted effort toward responsible gambling practices. The site provides comprehensive information about the gambling industry, destructive online casino gambling habits, underage gambling, and how to play safely at any internet gambling site.

888 teamed up with a prominent UK watchdog organization that looks out for the interests of the online casinos players. Gamcare is known for its collaboration with intern gambling companies on ways that the industry can counter many of the negatives that are associated with online casino gambling. Gamcare is the British National Association for Gambling Care Educational Resources & Training, and the organization uses a certification process as a primary way to indicate for players that an internet gambling company has met Gamcare’s standards in responsible gambling.

As for 888, the Head of Online Casino Services at Gamcare, Andrew Poole, remarked, "We are delighted to award 888 with our certification as a mark of their excellent standards of practice." He continues, "GamCare recognises the good work 888.com has achieved in producing an informative site that aims to not only help people keep their gambling in control, but that also identifies how people can access support for themselves or someone else who may be affected by a gambling problem.”

The 888Responsible.com site has already launched and is a great way for online casinos players to find out more information about pertinent internet gambling issues. And importantly, the fact that 888.com took the initiative to seek out Gamcare’s advice and launch the site shows that the internet gambling industry is moving in the right direction.