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Dying Gambling Brand

Loyal online casino players at Trident Entertainment and Vegas USA are expressing concern that the brands are diminishing in value now that the site has consolidated with King Neptune’s Casino. The online casinos industry is constantly announcing mergers and the such, but generally, the companies are attuned to their registered players who are also affected by mergers and consolidations. But players are concerned that Trident Entertainment and Carmen Media are not adequately offering players alternatives to staying with a dying brand.

Specifically, the two companies and their affiliated Web sites will now be consolidated under the new flagship brand, King Neptune’s Casino. And while consolidations and mergers often strengthen an online casinos brand – in this case, existing player accounts already registered with the sites are not being transferred over to the King Neptune brand. Players have criticized Carmen Media and Trident for the decision to leave current online casino players “languishing with a slowly dying brand." But in that same token, the two sites have assured players that they will continue to receive all player benefits, promotions, and customer support.

King Neptune’s online casino site is a growing brand name in the industry, and will only continue to grow now that all newly registering players at Trident Lounge and Vegas USA are redirected to sign up for internet gaming at the King Neptune site. Carmen Media released information to players who enquired about the redirect to King Neptune’s online casinos site citing the strength of the King Neptune brand and the benefits on consolidating under one name as main reasons for the consolidation. Carmen Media notes that they anticipate the site will “become a recognised[sic] force in the marketplace.

Though some of the players are still displeased that the online casinos failed to notify players before the consolidation, the sites are looking positively toward the future of the King Neptune Brand.