A Toehold in the Industry
CryptoLogic has made it no secret that the online casino software development
company is heavily focused on the Asian market. And now, CryptoLogic announced
that it’s financially bound to a Chinese based casual internet gaming company,
568 Network Inc. Industry analysts all predict that the Asian market is the
future of the online casinos industry, so for the top software development
company to now have a in to the Chinese market is significant.
The focus on the Asian market has only become more prominent after the U.S.
enacted the Unlawful Internet Gambling Enforcement Act (UIGEA). Up to that point
the online casino gambling industry in the U.S. supported a large percentage of
the total internet gambling in the world. But once the U.S. withdrew from the
online casinos market the top companies were forced to look at the potential in
other markets as long-term plans to stay in business.
CryptoLogic is definitely not going anywhere soon though, and a major highlight
to their new agreement with 568 centers on CryptoLogic’s ability to buy a
controlling interest in 568 in future years. And once the online casino and
casual gaming industry does in fact explode, CryptoLogic will have a step up on
other companies and truly be “an e-gaming industry… leader in Asia,” a goal
according to CryptoLogic CEO Javaid Aziz. Aziz also noted the anticipated surge
in internet gaming activities, "The stakes are rising in Asia, which has a
population of almost four billion, a deep-rooted gaming culture and a
fast-growing rate of Internet adoption. CryptoLogic is already a player in Asia
- and this investment strengthens our hand considerably for the years to come."
Specifics of the deal place the agreement at setting CryptoLogic back a mere
$1.2 million – not too much considering the huge potential. And in the coming
months and years CryptoLogic will its skill at developing top-notch online
casino games to diverge and begin developing and distributing games aimed at
568’s current player base: skill and casual internet games.
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