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Neteller's Tenacity

The online casino e-wallet Neteller does not have an easy road ahead as the company expends huge energy and money to come back from the United States investigation, but now that investors and analysts see the dust settling most are predicting that Neteller could see a strong come back in the online casinos industry. Though the Neteller does not service any U.S. customers after agreements and settlements with the U.S. Attorney’s Office, some have noted that the UK internet gambling market is still strong and Neteller is already positioned in the market with brand recognition.

When Neteller reopened a few weeks back on the London AIM, predictably the company share price plummeted within the first day. But now some time has passed and Neteller is working to rebuild the company’s image in non-U.S. countries and focus on expanding e-wallet and online casinos services. Writer Andrew Dewson comments, "Online casino gaming is still phenomenally popular and growing fast, even with the US effectively shut down. There is a certainly a demand for the service Neteller provides and it is the market leader, with a good brand position."

Most online casino industry analysts agree that as much as Neteller has suffered a huge setback, the company still has “$75 million in cash, and while the drop in revenue from the US closure looks horrid, the company ought to at least break even this year” comments Dewson. Already Neteller’s shares on the London AIM have begun to increase again; and though it will take time before the company completely recovers its reputation in the online casino industry, the company is one the right track and financial investors are starting to see the company’s coming potential.