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Party Gaming Expands Outside of U.S.

With the Unlawful Internet Gambling Enforcement Act still fairly new, the companies that were forced to pull their online casino Web sites out of the United States are still calculating how drastically their profits have dropped. Party Gaming was hit particularly hard by this ban on transactions for online casinos. The company is still seeing the drop in revenue because of the U.S. ban although they are seeing an increase in European online casino gambling.

According to Party Gaming’s most recent poll of their finances, the loss of American gamblers at the online casinos has caused a 56 percent drop in their annual profits. And that definitely isn’t anything to sneeze about—fortunately for the company though, they have had a 13 percent increase in sign-ups since they stopped accepting American gamblers.

Even though the London-based company is lacking American gamblers, their Web sites are still fully functioning. Previously, Party Gaming relied on Americans for 75 percent of the revenue. Now however they are diversifying both their client base (branching into non-American) and still maintaining the online casino gaming they were known for in the U.S. and adding some new casino gaming facilities.

According to the company, “Trading patterns since the year end have seen continued recovery in poker and casino revenue, in line with the board's expectations. [And] while the decision to stop accepting customers from the U.S. was a bitter blow for our business, our continuing operations have grown strongly,''

As another way to continue operations without the financial backing of American dollars, Party Gaming is hinting that affiliate marketers are in the works, and they may even be considering shutting down operations and online casino gambling through Party Gaming in France.