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Often referred to as a “crackberry,” many Blackberry addicts were stranded without the crutch of modern technology because of a blackout—and that’s precisely the event that led to the online casino world’s betting storm. The term “crackberry” is used because of how addicted Blackberry users are to the instant information available at their fingertips 24/7. The Blackberry is a mobile phone and personal desktop assistant in one, and it has the added benefit of push email and internet access. The push email means that Blackberry users receive notification of emails within minutes of arriving in the inbox—plus they can, of course, be reached via phone—so as long as the users have service, they can conduct business anywhere, anytime.

Except of course during the ten hour blackout period users experienced earlier this month. The Blackberry market is roughly 5 million users—and every user was unable to use their phone at all for communication during the blackout. The public outcry and frustration expressed by the users demonstrates just how dependent modern society is on technology. Now though, the frustration is has led into betting and users (and non-users alike) are flocking to the online casinos to place bets on when the Blackberry will have another massive blackout.

The Canadian company that manufactures and supports the Blackberry, Research in Motion, had no strong answer to the public outcry over why the Blackberry malfunctioned for 10 hours. The company’s official statement on the subject is this: “The root cause is currently under review.” And because the cause is still unknown, some betters at online casinos and betting sites like BetUS.com are sure that they will experience another blackout before November 30, 2007.

And the spokesperson for BetUS.com believes the number of betters at BetUS.com and other online casino sites, indicates just how reliant this society is on technology. He had the following to say about the blackout: "The blackout really showed how dependent everyone is on technology. For 10 hours people got to live a world without email, Internet, and cell phones, and they could not handle it."