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A New Approach to Online Casinos

The climate of the online casino gaming industry is changing, some countries outlaw online gaming, others are welcoming the industry with open arms. These changes also mean that new companies are forming, old ones are merging, and established online casinos are watching the changes and often benefiting from the changing climate in the online gambling industry.

Purple Lounge is one of those online casinos that falls into the “established” category, And according to the Chairman of Purple Lounge, Chris Gorman, they have seen a slew of new clients because of the recent mergers. Now, online casino gamblers are looking for alternative gaming Web sites—and Purple Lounge fits that bill to a tee. With a 30 percent increase in new gambler signups, the company is definitely benefiting from ther merging of Tribeca and Train, and the new management at Playtech.

Part of why Purple Lounge is winning over so many new customers stems from their more boutique approach to the online casino gambling industry. They serve a more niche segment of the gambling population—and they are comfortable there. Rather than a one-size-fits all online casino Web site, they offer different games, unique prizes, and inventive partnerships.

Gorman had the following to say about the increase in online casino gaming at Purple Lounge:

We're very fortunate the merger has encouraged players to try alternative poker rooms and we find once players join Purple Lounge, they very rarely find a reason to leave. Aside from the usual poker and casino bonuses and cash prizes, once new sign-ups discover the distinctive and unusual lifestyle aspect our site offers in addition to poker and casino, they usually stay with us.

Very few other sites have access to our money-can't-buy prizes, sold-out sports matches and concerts and invitation only launches, awards and parties that we do. Our partnership with Quintessentially, the worldwide concierge service, secures our leadership in this area.